J-CurveMARKETING Book an intro call
FRACTIONAL CMO FOR GROWTH STAGE TECH

Get to growth faster.

J-Curve provides startup and growth stage technology companies with fractional CMO resources to accelerate their growth.

Book an intro call See how it works
CaliforniaLondon
TIME TO GROWTH WITH J-CURVEGOING IT ALONE
GROWTH TARGET TIME SAVED TIME
PHASE 01Strategy
PHASE 02Foundations
PHASE 03Execution
PHASE 04Acceleration
COLLECTIVE EXPERIENCE AT
  • AWS
  • Broadridge
  • Thomson Reuters
  • Legg Mason
  • Prudential
  • Manulife
  • PaineWebber
  • BT
  • Yahoo
  • Travelex
01 / Why fractional

Senior marketing leadership, sized to where you are.

Growth stage companies need CMO judgment before they need a full time CMO. J-Curve fills that gap with hands on leadership that plugs straight into your team, your tools and your board.

Clarity first

Sharp positioning, a clearly defined ideal customer and a plan the whole company can rally behind.

Built to scale

Brand, website, marketing stack and reporting set up properly once, so growth never means starting over.

Real momentum

A Fortune 5 executive leader and seasoned operator with startup and founder experience. Skip the trial and error, go with tried and tested.

02 / How it works

A clear path from plan to momentum.

Every engagement starts small and fixed in scope, so you see the thinking before you commit to more.

  1. 01
    FIXED SCOPE

    Strategy sprint

    A focused diagnostic of your market, message and pipeline, delivered as a marketing strategy and plan you own outright.

  2. 02
    WEEKS, NOT QUARTERS

    Foundations

    Positioning, brand, website, tooling and first campaigns, built alongside your team rather than handed over.

  3. 03
    IN MARKET

    Execution

    Launching the campaigns, content and programs in market, and measuring what works.

  4. 04
    MONTHLY

    Acceleration

    Fractional CMO leadership on a steady cadence, with monthly reporting against the KPIs we agree together.

03 / What we do

Everything a CMO owns. None of the overhead.

One accountable marketing leader across strategy, brand, communications and pipeline, backed by a dedicated design resource.

04 / Who you work with

Leadership Team

Deborah Brown, President and fractional CMO of J-Curve Marketing
President and fractional CMODeborah Brown

Deborah is a global CMO with over 20 years of experience building marketing organizations within financial services and technology. She has led marketing at Fortune 5 and Fortune 500 brands including Amazon Web Services, Broadridge Financial Solutions and Thomson Reuters Financial & Risk, launching SaaS and AI solutions, repositioning technology brands, and driving revenue growth and category leadership across asset management and wealth management, payments, insurance, banking and capital markets.

Deborah is also a cofounder and CMO of an AI native FinTech startup focused on improving outcomes for women investors. She served on the board of the We Inspire Promote Network from 2024 to 2025, focused on marketing and communications.

20+years leading marketing in financial services and technology
8international acquisitions integrated
US + UKmarkets led on both sides of the Atlantic
Deborah on LinkedIn
Matt Schiffman, Chairman of J-Curve Marketing
ChairmanMatt Schiffman

Matt Schiffman brings four decades of experience building sales and marketing engines in financial services, and now applies that experience for J-Curve's clients through strategic marketing advice and executive and sales team coaching.

He has held senior leadership roles at Legg Mason (now Franklin Templeton), Prudential, Dreyfus, Manulife and Lincoln Financial, leading teams of up to 250 people. As Head of Global Marketing at Legg Mason, he led a multiyear overhaul of the firm's brand and helped drive $17.8 billion in gross sales. At Prudential, he took the company to its first ever #1 ranking in independent channel sales. He also trained more than 500 sales leaders and representatives across 20+ firms as an Advanced Program Director for Sequoia System International.

Matt cofounded Atom Analytics, a distribution strategy firm acquired by Broadridge. He has appeared on CNBC's Squawk Box and received the Insured Retirement Institute's Innovation Award.

He is also the author of the thriller Food Truck Killer, with a sequel on the way.

Matt on LinkedIn
05 / Insights

Thinking out loud.

ARTICLE / AI AND WEALTH She Inherits the Assets But Not the Playbook

Women are inheriting a growing share of the great wealth transfer. Why the firms that win their trust will pair human connection with AI built to recognize and correct bias.

Read on LinkedIn
06 / Let's talk

Ready to accelerate?

Tell us where you are and where you want to be. A 30 minute intro call is the quickest way to see whether J-Curve is the right fit.

Book an intro call debbie@totumai.net